At MI OLA, we create the best swimwear with no compromise for fit, style, or function and allow women to do more of what they love (at the beach) with less stress. We remove the need to adjust your suit, or worry about losing it while you’re surfing, or you jump into a pool, or you reach over to grab your drink.
While we’re making great swimwear, we are also working hard to change the way women are portrayed in the media. As the wild feminists we are (wink wink)… we make sure that all of our branding and images show women (you!) in a positive, active, inclusive way. In most fashion photos, women are often objectified and passive. Some images for other swim brands have women looking passed out on the beach. Others have women sitting on the beach, watching men surf. And many others have women writhing in the wet sand on a deserted beach “looking natural” while all greased up, arching their backs with pointed toes to lengthen the legs.
We strive for something different. We see you (all women) as attractive for who you are and work to capture that natural beauty while you’re being active surfing, doing yoga, playing, walking your dog, etc. Yes, we are women, and we sometimes arch our backs … but we also do so much more. You won’t see our women in sitting, watching men have all the fun. We’re getting out there right beside you.
Enjoy a sneak peek of our new collection!
These photos were taken by a talented photographer, Margo Wilson, who modeled for us a few years ago and now is behind the camera.
Working with MI OLA is an absolute dream – as a photographer who constantly seeks to capture empowered women. Just a few years ago, I modeled for MI OLA. The messages we were asked to convey through the photos were simple: we were simply asked to be the fun, active, and vivacious women that we are.
Those characteristics embody what it means to be a MI OLA woman and, are what inspired me while shooting the latest line in Costa Rica. I was born and raised on the beaches of Costa Rica, so shooting there was literally like shooting at home (one of the shoots happened by the pool at my parents house). Working there allowed me to work with models that I have known for years. I admire Malia (@vandewhale), Luanna (@lulumercer) and Stephanie (@stfiny) because of how driven, talented, and unique they are.
Shooting for MI OLA is all about getting real women, in their natural environment, doing what they do in bikinis that stay on. I felt like I was joining the girls on the adventures typically involved in their daily lives. On the first day, all three girls showed up to the beach bright eyed and bushy tailed for a 7AM photo shoot on a boat. We cruised around the bay and even fished while out there. Unfortunately we didn’t hook dinner, but we did catch some great shots.
On day two, I met up with Luanna and her husband during sunset on Langosta beach. Their love is effortless and their chemistry came across so clearly in the photos. Day three was a classic Costa Rica morning with Stephanie and Luanna: we walked the beach with our dogs, followed by watching the surf in the early hours of the morning. On days four and five I shot Luanna both on the beach and in my childhood backyard. Day six was a solo adventure with Malia where we loaded up her four-wheeler with MI OLA bikinis, my photo gear and a stand up paddleboard. Malia got a workout in, while I envied her strength and ability to balance.
In total, we spent one week shooting over 15 different looks in five different locations. I got to rock my favorite MI OLA suits while taking photos of the new line I already can’t wait to get my hands on! MI OLA is less glamor and more #GetOutThere and these awesome women made it more than easy to capture that. Be on the lookout for all the new photos and bikinis coming soon!