Why a Life of Adventure Requires a Bikini

You never want to be caught without a bikini available on an adventure. Believe me, the first time you leave it at home, you’ll regret it when you happen upon a hot spring or a secluded cove.

Bikinis are really an indicator of a life of adventure.


Photo by MI OLA ambassador Briana (@wanderlovebri)

Adventures start with a vision. Of you, on top of that mountain, or on the face of the wave, or on a board stand-up paddling with dolphins in the tropics. That dream drives you to make it happen, to plan, prepare, pack, and to get there.

However a life of adventure requires simplicity and clarity – especially when you’re packing. I’ve overpacked many times, only to repeat the same gear over and over, when I find what works.  When you are an adventurer, your wardrobe gets a makeover.  One thing I’m never without?  My bikini.


Photo by MI OLA Ambassador Ellen- @artemis_eleven

Here’s why a life of adventure requires a bikini:

  1. Simplicity
    Outdoor adventures require planning, but they do not require too many clothes.  Layers, possibly. If you’re headed to snowy climates, warm clothes, yes.  But different stylish options are often lost on the outdoor adventure crew. What’s best is finding an item that works in many instances, and repeating it.  (Either buying multiples, or just – egads! – wearing the same thing.)

    This lack of clothing benefits your psyche in many ways. You don’t have too many choices to consider, and your vanity just might take a break while you’re on your adventure.  But you want to be sure you have the right items for any trip.


    Photo by MI OLA Ambassador Susi- @insta_susi

    Here’s where the perfect swimsuit comes in.  A bikini is straightforward, light, uncomplicated, easy, multipurpose and doesn’t take up much space in your pack.  You should bring it no matter your adventure. You never know when you’ll find a hot spring, hot tub, or pool to relax in. And if you’re headed somewhere warm, you’ll be hankering to get in the water often.

    The simplicity of not needing real clothes if you’re heading for a beach vacation is part of the fun. You simply toss your favorite bikinis in your suitcase with the only worry of whether your flip flops match.


    Photo by MI OLA Ambassador Verena – @laa_sirenaa

    Even better?  When you’ve got the best swimwear, you can pack lighter.  You don’t need 1 swimsuit to relax in, and another to change in when you’re about to have some fun or an adventure.  MI OLA will look good, stay put, and you’re ready for anything, surfing, hiking, diving, kiteboarding, or just relaxing on the beach.

    Steve Jobs said it best: “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”


  1. Stylish, fashionable and you can move in it.
    High fashion and high function are not mutually exclusive. What good are swimsuits that you can’t swim in?  And yet, those bikinis still get made…

    Sexy, chic performance swimwear allows you to do what you love. While we pride MI OLA on being fashionable, we are all about being active. We know you deserve a winning trifecta: You need your swimwear to look great, fit great, and feel great.

    And when you have a happy heart, you can truly live your life to the fullest.



  1. Shift of mindset.
    Personal and social transformation go hand in hand. The idea that a woman’s value depends on how she looks is outdated. We’re leading the charge with the belief that the bikini is the uniform for the empowered woman. We’re no longer showing up and posing in photos just to look cute (though that never hurts). We’re here to redefine the rules because we believe women should live on their terms.

    Screen Shot 2015-04-06 at 11.46.44 AM

    MI OLA Ambassador Ashley B. @ayeboulet

    As you’ll see across images on Instagram, our women are truly living a life of adventure. They may be wearing bikinis, but they are surfing, SUPing, skiing (yes, skiing!) doing yoga, discovering new beaches, and actively enjoying life. They are not waiting for anyone to save them. They are not waiting. They are doing.


Join us in our mission for living life to the fullest and looking fabulous while doing it. Invest in our mindset today on StartEngine.