Thank you! We're Out.

March 27, 2019

Dear mermaids, friends and loyal customers,

MI OLA is shutting down.

Thank you so very much for being part of our story and our mission to provide women with the best swimwear. Ever.

We started MI OLA with a fantastic vision, and grand plans to revolutionize women’s swimwear around the world. To do so, we needed to raise outside investment to grow. Even with women in 38 countries loving MI OLA, we were unable to make that happen, so it’s unfortunately time to stop.   

While we were creating amazing swimwear, we also led the way in changing how women are portrayed in swimwear advertising. Now you often see women of different shapes, shades, sizes and ages in active women’s swimwear brands. You see women doing things, vs. laying on the beach covered in oil for the male gaze. We are so happy to have helped make that happen.  Each one of us, and our daughters, sisters, and friends, benefit from seeing more women #getoutthere.

It has been our honor to have you as our customers, muses and inspiration. We see you out there, kicking ass every day, and have so much respect. Keep inspiring us.

What happens now?
We’ll be having a sale with the last chance to get MI OLA suits. Our inventory is limited, so I check what we have fast, to score your last MI OLA suits. If you have loyalty points, use them or lose them.

Our return policy has changed - as of right now. If you have already purchased in the last 90 days, you may return any item for a refund prior to April 10th. We will be unable to process any exchanges.

From this point forward, all items will be final sale. What we have in stock is limited, and unfortunately no more will be made.

MI OLA will close as of April 30th.

We hope we’ve made your days at the beach better.

Thank you, thank you, and thank you again.  

Helena & the MI OLA team.


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